The Power of Storytelling in Business

This week’s guest, award-winning speechwriter, Elaine Bennett advises clients from Fortune 50 CEOs to entrepreneurs on their messaging. She also creates and delivers trainings on how to improve the writing of everything from internal communications to speeches.

In this conversation, we dive into the power of storytelling in business. Elaine also shares a great story about what she learned by working with and observing Warren Buffett in the midst of a crisis.

We talk about:

– Being stable in the eye of the storm

– Controlling the narrative

– Why stories are so important and what they accomplish

“Even if you talk about stories on every episode, you’re probably still not talking about them enough — they’re that important. They’re the only things that will separate you from someone else. If you want people to remember you and your ideas, you have to deliver them in a medium that people will take in and that medium is STORY.”

Join us for a fascinating episode and, you guessed it, a bunch of great (and instructive) stories.


To learn more about Elaine Bennett visit or find her on LinkedIn, Instagram and Facebook by searching “Bennett Ink”. Or, on Twitter @bizspeechwriter.

  • Elaine speaks