Ssssh! Don’t tell! — the right way to convey a story

Sometimes I think instead of storytelling, maybe we should talk about storyshowing. “Tell” just sends the wrong message. It’s one-sided. I tell the story; you listen. Where’s the fun in that?

storyShowing is a much more participatory activity. I give you a narrative; you instinctively fit yourself into it, taking the pieces and manipulating them in your mind until you’ve created your own story from them. Once you’ve done that, the story is in your brain, ready to be used and repurposed as needed. And pretty much nothing is going to dislodge it. Stories stick, as the Heath Brothers demonstrate in their book Made to Stick.

And what if I tell you only part of the story? That makes it even stickier, as your brain scrambles to fill the gaps.

Showing activates a whole different sequence than telling. But don’t take my word for it. Listen to an actual neuroscientist. And think about this the next time you’re tempted to tell instead of show: Telling gives you one shot at giving the information to your audience. But showing—storyshowing—elicits a chain reaction in your listeners’ brains—and in their listeners’ as well.

It’s quite a responsibility. But I think you’re up for it.


Also published on Medium.

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