“Shockingly expensive” — truth in marketing

“The Shockingly Expensive Meal Program Worth Every Penny”

That’s the headline of the ad that appeared in my Facebook feed yesterday. Well, actually it said “Worth Every Pe…” but we all know how it ends.

shockingly expensive food

This company knows who its target audience is—and it’s apparently not bargain-hunters.

The people who buy this stuff pride themselves on spending lots for meals. And—hey—if it’s “worth every pe…” I might not care if it’s “shockingly expensive.” But I will balk at $400 angora throws or $200 dog collars. (Sorry, Fenway.)

Everybody has a price range for everything. It just depends on what you value.

Shockingly expensive — and truthful

Still, you have to admire that marketer’s guts, right? “Shockingly expensive” are not words you see often in advertising.

In a world where you can buy an online course for $59, my writing programs may seem “shockingly expensive.” Even my self-directed course costs nearly $500. But, yes, I think it’s “worth every penny.” And more. Heck, it’s a year-long program. Where are you going to find that for $59?

Think a shorter course will be less expensive? Actually, my 10-week program requires an even bigger investment—in money and in time. I want to weed out the dilettantes, the people who have a passing thought that “Gee, it might be fun to write more.”

When people invest in working with me, I want them to be committed, to do the work, to interact with their fellow writers, and to experience real change together.

If that sounds like you—and if you’re ready for a “shockingly expensive” personal growth experience that’s “worth every penny”—check out my Writing Unbound program.

I can’t promise you a puppy on your lap as you savor your organic breakfast. But I can promise to get you thinking in new ways—and get you writing things that people actually want to read.

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