“Roses are red/Violets are _________”
Of course, you want to say “blue.” If you’re like me, it’s probably one of the first poems you ever memorized. Of course violets are blue.
But are they really? Aren’t they more—crazy idea here—violet-colored? And roses come in all shades. Some enterprising florists will even dye them green for St. Patrick’s Day.
If you start the poem:
Rose are red,
Violets are violet
People think they know where you’re going with that first line. They might even put their brains on autopilot for the second one. Until that unexpected word wakes them up.
How about this?
Roses are green,
Violets are blue
But are they really?
Try an idea that’s new.
Surprise your readers and you can breathe new life into even the most tired clichés.
That’s part of the idea behind the Story Safari™ technique I share with my writers. It allows you to find fresh ways to talk about your ideas, so audiences hear them in new ways. Your ideas become memorable—you become memorable. And if you don’t want people to remember what you have to say, why are you bothering to write in the first place?