When you deliver prepared remarks, do you read them over before you hit the podium?
Longtime readers of this blog know that’s a trick question: Of course you read them beforehand. In fact, you rehearse them beforehand, too.
I recently heard a speaker correct himself in mid-speech. His prepared remarks had him talking about some sort of training program started under his watch. The text had him saying, “To date, we’ve trained X number of people.” But he actually said:
“To date, we’ve trained—well, I haven’t trained anyone; the program has trained…”
It got a laugh from the crowd, but I winced. He clearly hadn’t read through the speech in advance.
Keep your ears open
Prepared remarks represent the speechwriter’s best guess about what you should say at the event. But stuff happens. You have to be aware of your environment, of who’s spoken before you and what they’ve said.
I once gave my client a speech that mentioned “rabbit ears” TV antennae as a reference that will outlive its usefulness when the Baby Boomers pass on. Turns out an earlier speaker had used the same metaphor. Staffers alerted my client before he went on and he was able to adjust on the fly, making a joke of it. Awkward situation averted.
The speaker I saw at the women’s business conference this week did not have his wits about him. Or perhaps he hadn’t been paying attention to the introduction, because he bounded to the podium and said,
“Thanks, Ann, for that terrific introduction.”
What’s wrong with that? No, it’s not that he got her name wrong (I actually don’t remember her name, only that he used it). It’s that the “terrific introduction” consisted of—and I quote:
“Our next speaker is the only man here, so let’s give him an enthusiastic welcome.”
Is that what you’d call a “terrific introduction”?
I’d call it about the bare minimum anyone could say. Now, obviously he can’t go out there and say, “Thanks for doing the bare minimum to introduce me.”
But he could have said, “Thanks, Ann.”—surely no one needs a speechwriter to tell them how to say that—and then just skip to the second sentence of his prepared remarks. Which was probably something about how honored he was to be there.
Not honored enough to pay attention to what was going on. But honored enough to have someone write up some remarks for him. Too bad he didn’t read through them beforehand.