Of Starbucks & Speeches

I was waiting for my chai latte at Starbucks yesterday when the barista came over with a plastic cup full of thick, green glop.  My reaction: “Yuck!  Who would drink that?”

Then she swirled some whipped cream on top and I thought, “Hmm…I should order that sometime.”

Whether you’re delivering a speech or a Green Tea Frappucino, the whipped cream makes all the difference.

The thick, green glop of a business speech – lists of accomplishments, data points, facts – becomes much more palatable when paired with something the audience can relate to, like a story or a metaphor.

Too many speakers shy away from the whipped cream.  They’re afraid it’ll make them seem less serious. The truth is, it’s what makes them memorable.

  • storytelling