I was waiting for my chai latte at Starbucks yesterday when the barista came over with a plastic cup full of thick, green glop. My reaction: “Yuck! Who would drink that?”
Then she swirled some whipped cream on top and I thought, “Hmm…I should order that sometime.”
Whether you’re delivering a speech or a Green Tea Frappucino, the whipped cream makes all the difference.
The thick, green glop of a business speech – lists of accomplishments, data points, facts – becomes much more palatable when paired with something the audience can relate to, like a story or a metaphor.
Too many speakers shy away from the whipped cream. They’re afraid it’ll make them seem less serious. The truth is, it’s what makes them memorable.