Can a story ever be more than a story?
That’s what I’ve been exploring with an intrepid group of writers in my “Anchor Your Ideas” challenge this week.
They’ve spent most of the week gathering stories—and they’ve found some good ones. On day 4, I started asking them to use those stories to make a larger point. That can be a challenging pivot to make, but it’s essential.
Learn this skill and it turns you from someone who tells stories into someone whose stories get listened to—someone whose stories get remembered. Someone whose stories drive people to action.
A story that’s more than the sum of its parts
I asked my writers to dig up some interesting stories about a place they live or would like to live, and one of them came up with a new (to me) story about one of my favorite places on earth: the Fenway section of Boston, home of Fenway Park (and namesake of my trusty Canine Assistant).
Apparently during World War II the fine citizens of Boston turned part of the Fenway into a Victory Garden—a garden that’s still tended today.
Now, that’s a fine story on its own—but widen the lens a bit and think about what ELSE it could be about. Cooperation in wartime—if you were writing about a business, you could draw a parallel to teamwork. Or you might go at it from the angle of making the most of scarce resources. That could be a great theme for a blog.
Let’s think about the cooperation angle for a minute. How many pieces have you read about “teamwork”? Only about a million, right? But how many have you read that start with a story about a victory garden next to a baseball stadium? That unique angle makes whatever you have to say more memorable. You’re not just lecturing your readers about why they should work together; you’re showing them a story about people who worked together and achieved great things as a result.
This is not the easiest pivot to make—from taking a story at face value to seeing a story as a metaphor for something larger. It takes practice. But once my writers learn it, they’ll have a skill they can use the rest of their lives.
If you’d like to discover how to make a story worth far more than the sum of its parts, join me on March 17th. We’ll run through the whole “Anchor Your Ideas” program in one fabulously entertaining day—my own version of March Madness. Register here—it’s free. And the skill you’ll hone is priceless.