Ernest Hemingway famously said, “Everyone’s first draft is sh*t.”
Or perhaps someone else said it and it just sounded so much like Hemingway that the attribution stuck. In any case, it’s mostly true.
Except for when it isn’t. Sometimes a first draft can be brilliant.
The secret to first drafts—well you can find it right in that adjective: they’re first. Which automatically implies that there could well be a second, or third. Or, if you’re like an old client I miss not one bit, a 27th.
If everybody agrees that the first draft can (and likely will) change, then you get to throw all sorts of outlandish ideas into it. Make it the first draft of your dreams.
With new clients, I always send the draft with a note, something like:
I threw some unexpected stuff in here, but if it seems like too much—hey, it’s a first draft.
With older clients, I often skip the caveat. And mostly they’ll play with me. Being bold on the first draft—and the client’s complete buy-in on the idea—won me my Cicero Award for best speech on diversity. You can read the story here.
First draft, second draft
Sometimes, though, even a longstanding client will push back. Not ten minutes ago, I opened an email expecting it to be full of praise for my brilliant, hysterical, and admittedly unconventional approach to a standard business topic.
Oh the client loved it, alright. But they don’t feel they can publish it.
But I still remember how elated I felt when I finished writing it and hit send. I felt creative; I felt free.
And, you know what? I still do.
Let your creativity loose on the first draft—it may be your only opportunity. And if the client pushes back, well, it’s their work in the end. And they’re paying you to be creative, whether they realize it or not.
If your first draft doesn’t fly, put your fabulous idea in your Outtakes folder and move on. That’s what I’m going to do. I’ll let this sit over the weekend and then rewrite on Monday.
And who knows? Maybe Hemingway will be right about my second draft.