Hitting the word-lottery — David Litt, presidential speechwriter
What were you doing when you were 24 years old? I’ll tell you what you weren’t doing–because very few 24-year-olds ever do it. Heck, very few people of any age get to do it. One guy hit the word-lottery when he became a presidential speechwriter just a few years out of college.
Okay, David Litt may have been slightly older than 24 when he started writing for President Barack Obama. His first gig at the White House was writing for Obama’s longtime advisor Valerie Jarrett. Time and attrition moved him ever closer to the Oval Office.
The president’s “real” speechwriters tossed him a small assignment from time to time. And then one day in Obama’s second term, Litt found himself not just a presidential speechwriter, but a “Senior Advisor to the President.” On the one hand, people commonly abbreviated that title to SAP. He was a SAP. On the other hand, he got his own key to the senior staff gym.
David Litt’s new book, Thanks, Obama: My Hopey Changey White House Years (A Speechwriter’s Memoir) is as delightful as its title. It manages to be both funny and informative.
While the job he did had serious implications, Litt never seems to take himself too seriously. To hear him tell it, he came perilously close to losing his job several times. But he also Spoke Truth to Power and made President Obama laugh so hard that Litt sensed he forgot he was president. Just for a second.
Presidential Speechwriter, rookie mistake
One of my favorite stories involves one of Litt’s first assignments for the president–a short speech about Infrastructure.
Litt made a rookie mistake–and he comes across as so charming in the book that I won’t stop to wonder how you get to be a presidential speechwriter and still be making rookie mistakes.
Anyway, Litt dove headfirst into researching this infrastructure speech. He knew the American infrastructure, like, down to the last rivet. And he put all of his new-found knowledge into the draft.
Beware the Curse of Knowledge. As the Heath Brothers tell us in Made to Stick, you have to remember who your audience is–and who your speaker is. An audience of engineers may have appreciated the draft Litt turned in; an engineer delivering the speech might have knocked it out of the park.
But it wasn’t an engineer giving the speech, it was President Obama. And not only does he not know the granular details Litt packed into his draft, no one wants to hear the president deliver granular details. They want the president to uplift them, to inspire them, to speak about the large picture, about how the United States depends on a healthy infrastructure and by golly we’re going to take care of that.
I’ve fallen into the same trap–I once tried to get a businessman to reference Aristotle. No dice. I knew better, but it seemed so perfect. Just this once, I told myself. My lovely idea died a swift death in review. As it should have.
If you want to learn more about how speechwriting works, if you want to peek inside the Obama White House, or if you just want a compelling read, Thanks, Obama will hook you from page one.
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