Keep going — Confucius meets SEO

"It does not matter how slowly you go as long as you do not stop." Or, Confucius meets SEOI wanted to open with this indisputably wise quotation from the Chinese philosopher Confucius. But what happens when Confucius meets SEO?

“It does not matter how slowly you go as long as you do not stop”—SEO hates negative keywords. And you can’t get much more of a “stop word” than stop. But translated into a positive frame, the wisdom turns bland and boring, essentially:

“Keep going.”

It’s a good thing for all of us that Confucius never had to deal with SEO. And yet, somehow, his work has gone viral enough that’s still being quoted more than 2500 years after his death. Now that’s genius.

Of course, his name wasn’t really Confucius. Wikipedia notes that as a Latinization of Kǒng Fūzǐ (孔夫子, if you want it in the original). Over the centuries the philosopher has picked up a number of posthumous nicknames,. My favorite is the first, coined in the first century AD: “Laudably Declarable Lord Ni.” May we all be “laudably declarable,” lord or not.

But I digress

Whew! Almost went down a rabbit hole there. I’m sure there’s many a good story safari to be had in the life and wisdom of Kǒng Fūzǐ. But I’m more interested in this particular piece of wisdom:

“It does not matter how slowly you go as long as you do not stop.”

I always feel like I’m going too slowly. I’m rarely satisfied with my own progress. My patron saint is St. Hurry-Up. Well, St. Expeditus—Santo Expedito in Portuguese. I first discovered him in Brazil, though why he’s not widely worshiped in New York remains a complete mystery to me.

So I feel like I’m never going fast enough. And yet to my clients and friends, I seem to be in constant motion—thinking, creating, shipping (to use Seth Godin’s term). No matter how gummed up I feel inside, I make sure Ship Happens. I’ve even set goals for my vacation. Not work goals, but still—goals.

Hey, at least I’m taking a vacation (next month!). That hasn’t happened in—wow!—probably a decade, since I went to Brazil and discovered St. Hurry-Up. So I’m, um, slowly making progress on slowing down. I guess I should count that as a win.


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Also published on Medium.

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