I gotta say one more thing about the Melania Trump plagiarism kerfuffle. Why is everyone so afraid of ghosts? (The writing kind, that is.)
There’s nothing wrong with hiring a ghostwriter. Lots of people do it. Even Ronald Reagan, “the Great Communicator,” had writers on staff. We don’t criticize President Obama for having speechwriters—and he has allowed his to be very public about their contributions. People expect the president to be doing more important things—saving us from disaster, leading negotiations, pardoning turkeys, meeting with the winning World Series team (shoulda been my Mets). They don’t expect him to be hunched over a laptop at 3am, sweating out welcoming remarks for the next State Dinner.
Hiring a speechwriter doesn’t mean you’re incompetent. It means you’re smart about how you use your time. People hire ghostwriters for the same reason I hire house painters:
- It’s not my core competency
- I’d rather spend their time doing other things
- I’m afraid of ladders (okay, that one may be unique to painting the house)
And even people who might make the effort to write their own book or magazine article are smart enough to recognize that a speech is a very different animal indeed. So bring in an expert, talk to the writer about your ideas, and after you get that first draft go back to the writer and adjust. That’s how the process works.
Of course you want to “speak from the heart”—I may need to find a new phrase for authenticity; that one seems to be turning into a euphemism for Donald Trump’s loose cannon oratory. Okay, you want to express your ideas in your own way. Especially if you’re not a practiced speaker, you want to make sure you don’t sound stilted. So you think, Who knows me better than me? And you do it yourself.
I painted my last house by myself—climbing ladders and everything. Between spackling, sanding, taping, and painting it took me months and for what I spent on post-painting massage and chiropractic I could have hired Michelangelo to do the work. I was in a world of hurt. I suspect Melania Trump feels a similar non-buyer’s remorse.
And it all could have been avoided so easily if they’d just found a writer Melania trusted to work with her. But for some reason, the idea that someone whose previous core competency had been walking and pouting at the same time would need help to write a speech—oh, no, we can’t have people thinking that. I mean, the woman has posed wearing nothing more than a thong and a gun and they think working with a ghostwriter would damage her reputation?
I’m sad to think that the lesson people will take from this is “You can’t hire a ghostwriter if you want to appear sincere.” A good ghost can help concentrate and focus your thoughts so your message resonates more effectively while your true personality shines through. Assuming, that is, that you have thoughts and a personality to begin with. If you don’t…well, that’s scary.