Done with my ten-day traipse around the midwest, I finally saw the doctor yesterday: She ordered me to stay bed for two days. Two days’ rest? Is she high?
No, but I’ll tell you what else she isn’t: an entrepreneur.
Or, Fenway gently reminds me, a dog-mom.
Well, clearly something has to give. I showed up for all my appointments an hour early yesterday. Well, the first appointment, a phone call, got canceled.
But I showed up in person for the second one and set a lot of heads scratching.
“I’m here for my eleven-thirty!” I smiled my chipperest, no-way-I’m-feeling-poorly smile.
“But we don’t have you down until twelve-thirty.” And the 11:30 energy drained in a flash. When I returned hour later, the first thing they did was put a face mask on me.
ProTip: When changing time zones, make sure your calendar has reoriented itself to your destination time before making note of the day’s appointments.
Still, if you’re going to make that mistake, eastbound is the direction you want to make it in. I once had a client with a 5pm flight out of JFK linger surprisingly long in our afternoon meeting. He’d decided to keep his watch set on west-coast time, but then went ahead and read it as if it were New York time. Of course, a cell phone would have automatically updated—unless you kept it on airplane mode, where I discovered my iPad just now more than 24 hours after we left the airport.
Well, maybe one really good day’s rest will do. On East Coast time.
Write better when you write more often. Join my 5-day writing challenge: Write for 15 minutes a day starting September 18th and I’ll donate your registration fee to a global literacy nonprofit. More info and registration link here.
One of the great singers of the American musical theatre passed away yesterday. I may be somewhat less than objective about her—I once drove 36 miles in a raging blizzard because I had front-row seats to a one-night-only concert—but I think some of the qualities that made Barbara Cook such a great singer parallel the qualities we need to be great writers.
Teaching master classes at the Juilliard School in recent years, Ms. Cook often waved off her students’ preoccupation with vocal perfection, pushing them instead to get at the pain and joy beneath the notes.
“What is this song about?” she demanded of one bewildered class.
Writers may not always be dealing with the extremes of “pain and joy,” but we must have an emotional connection to what we write. It’s the only way we can hope that our audience will also have an emotional connection to the material. And without an emotional connection, without knowing what your message is about, they’re just listening to a bunch of words. And who cares about that?
Notice also Cook’s insistence that the singers stop obsessing about sounding perfect. Perfection is just a roadblock we create. Because it’s unattainable, we can constantly belittle ourselves when we fall short of it. In her concerts, Cook would sometimes stop in mid-song and start all over again if she sensed something was off—not because she wanted to sing perfectly, but because she wanted the audience know that she was just as human as we are.
Barbara Cook: Words matter, the truth matters
But one thing Barbara Cook pursued rigorously, especially in her career as a cabaret singer: the truth. When she sang a lyric, you knew exactly what it meant. And fortunately for us, later in life she discovered the work of Stephen Sondheim—devilishly hard music with lyrics that demand complete emotional connection. Asked by Broadway.com to name her three favorite songs to sing, she chose two by Sondheim. Sondheim, in turn, told The Washington Post in 2002:
“No one sings theater songs with more feeling for the music or more understanding of the lyrics than Barbara.”
After winning acclaim—and a Tony Award—on Broadway, Cook took a left turn into alcoholism and depression, emerging in the mid-1970s onto the cabaret circuit. This soon led to a recording contract with Columbia Records. And that is how her Barbara Cook at Carnegie Hall record entered my collection: I gave blood one day while I was working at CBS and picked the record out of a bin set aside to reward donors. I never suspected it would be the start of a four-decade-long musical crush. But that’s a story for another time.
The New York Times obit again:
Paying less heed to the technical virtuosity that had thrilled audiences in big Broadway theaters, she now emphasized phrasing and styling to project a song’s emotions in smaller, more intimate settings.
The effect was striking. She had made no secret of her personal problems. But character and hard-won experience seemed to suffuse her songs, and it connected with audiences and critics. The reviewers took up a refrain, with phrases like “simple honesty,” “simplicity and directness” and “straightforward and declamatory.”
Obviously I added the emphasis, but this is authenticity. And it works as well when you’re reading a speech as it does when you’re singing a showtune. Connect with honesty—character flaws and all—and your audiences will connect with you.
Her three favorite songs to sing
“He Was Too Good to Me” by Rodgers and Hart (recording released in 1959) — bear with her through the verse; the emotion kicks in with the song proper. And listen to that crystalline soprano. If this song doesn’t have you reaching for the Kleenex, I don’t know what will.
Sondheim’s “Send in the Clowns”—yes, I’ve overdosed on this song too. But listen to the lyrics—you can hear every one.
The third song Cook mentioned was Sondheim’s “So Many People.” It’s the second half of this arrangement. Although it comes from Cook’s Sondheim album, this is Malcolm Gets singing. I couldn’t find a recording of Cook herself singing it.
Goodnight, dear Barbara Cook
I’ll leave you with Cook in her prime—1957—from her Tony Award-winning role, Marion the Librarian in The Music Man.
Of all the stupid communications decisions I’ve heard people make, probably the stupidest is
“I’d do it [that ‘communications’ thing] if I had the money.”
As if every time you open your mouth—or one of your staffers sends an email to a client—or you release a newsletter or put up a job posting—you aren’t already “communicating”?
Seriously, even if no one ever hears your actual voice, even if you hire an ASL interpreter for your board meetings or galas—I’ve got news for you:
So let’s revise that sentence, shall we? Because what you’re really saying when you say “I’d do it if I had the money” is:
“I’d do it well if I had the money.”
You’re okay with doing something poorly? Wow. Does your boss know that?
Or maybe what you’re really saying when you say “I’d do it if I had the money” is:
“I’d do it to make an impact if I had the money.”
So you’re okay putting out communications that no one reads or remembers? Again, does your boss know that?
Yes, communications costs money. It also brings in money—whether in the form of clients or, if you’re a nonprofit, donations. Communications can also save you money—wouldn’t you rather communicate clearly and retain your employees than replace them?
Stupid communications decisions make me mad
Sorry if that sounded like a bit of a rant. But stupid communications decisions really fry me. You can tell that because I call them “stupid”—and that’s not a word I use lightly.
Nonprofit guru Joan Garry knows exactly what I’m talking about. Because she devotes at least some of her podcast this week to talking about the stupid communications organizations in her field (nonprofits) have made. Her guest, communications consultant Sarah Durham, notes that instead of thinking of communications as a frill, nonprofits should think of it as a utility.
A utility? You mean like electricity? She means exactly like electricity. If you wouldn’t set up shop without a way to power your computer and internet, you shouldn’t try to run your organization without a communications expert. (And if you would set up shop without electricity, well, it doesn’t matter because you’re probably not reading this.)
Durham says it’s not just a matter of money and other resources being in scarce supply. It’s a fundamental misunderstanding of what communications does and can do for an organization. And, of course, it’s hard to communicate—even if you do have an expert dedicated to the task—if your organization hasn’t developed a strong strategic vision.
You think you can’t afford to have a communications expert on staff. I hope by now you’ve figured out you really can’t afford not to.
But what if you could turn one of your staffers into a crack communications person? What if you invested a little in yourself to learn how to shape your thoughts? To focus on what’s important to your audience?
I’ve got a suite of live, interactive webinars geared specifically to professionals who need to communicate as well as they do whatever they actually got hired to do. The next round of writing classes kicks off in the fall. But if you want to start right away, I’ve got a class in revising coming up in July. And a free webinar this week to get you started thinking about this essential skill.
Yesterday, a client told me a story about a friend of hers at another company. A company reorganizing its communications department by stuffing it full of marketers with no particular communications expertise.
My client said something like, “But can they write?” And her friend replied confidently:
“Oh, anyone can write.”
Reader, I screeched in horror.
Fortunately my client was right there with me. She understands that while anyone can write—most people have the requisite number of fingers to work a keyboard, the opposable thumbs to hold a pen—not everyone should.
“Anyone can write?” Have you read some of the stuff out there?
Some people are born storytellers. They captivate their audiences with memorable messages that stick long after the speech is over, the opinion piece read.
Other people…well, they’re handy to have around when insomnia strikes.
Of course, most of us write every day. Emails, texts, Mother’s Day cards (that’s your Public Service Announcement: it’s tomorrow).
But stringing words together to thank Mom for the meatloaf, or to remind your colleagues about the strategy meeting on Monday—that’s not writing. It’s not going to inspire anyone (well, maybe Mom). It’s not something you need your readers to remember forever; just until the meeting starts.
How many mush-mouthed corporate mission statements have you read? How many reports that say nothing? Or—the opposite sin—that say so much you can’t uncover the real message? Those, my friends, were written by Anyone—the “anyone” who “can write.”
Anyone can learn to write
Now, there’s hope for Anyone—because Anyone can learn to write. But, as with everything, the first step is recognizing you have a problem. In this case, it’s the company’s problem: they don’t understand why good writing matters.
I’ve always said that my favorite clients were smart enough to know good writing when they read it, but too busy to do it themselves. That’s where I come in.
Now that I’ve added webinars to the mix of services I offer, I should tweak that slightly:
My favorite clients are smart enough to know good writing when they read it and savvy enough either to get the support they need to do it themselves or to find a great writer to do it for them.
Okay, that’s a mouthful. I’ll work on it.
Still, I feel sorry for those poor marketers being shoehorned into comms jobs because the boss thinks “anyone can write.”
Anyone—if you’re reading this, call me. I can help.
Write better when you write more often. Join my 5-day writing challenge: Write for 15 minutes a day and I’ll donate your registration fee to a global literacy nonprofit. More info and registration link here.
I hate it when that happens. First, because I inconvenience my subscribers, who received two emails about my blog on the same day. Apologies, folks.
And second because I inconvenience myself. Instead of moving on to do the other writing I’ve got piled on my desk, here I am writing a second blog post for tomorrow. This one—I’ve double-checked—really won’t post until tomorrow.
I take solace in the fact that, as far as I know, the readership of this blog remains 100% human. So you’ve probably made mistakes too.
I just hope that reading this blog isn’t one of them.